Haptics Proving to be a Differentiator for Printing

Haptic printing is making print more competitive with electronic media by adding a sense of touch to printed surfaces. Although haptics have been around for a long time, new technologies, particularly digital processes, can give it a powerful means of differentiating print at a time when the sight and sound of electronic displays dominate everyday life. It enables print to emphasize its physical characteristics against the virtual reality of online communications, where touch can be confined to...